Intensity. Distinction. Character.

Renowned for their power, exceptional longevity, and memorable trail, Jovoy perfumes captivate fragrance lovers seeking bold, unforgettable experiences.

Crafted in collaboration with renowned perfumers — sometimes in limited editions — Jovoy compositions explore assertive olfactory territories: woody, leathery, oriental, smoky, or gourmand, always with a clearly recognizable signature.

Designed as a true olfactory cabinet of curiosities, the house offers fragrances with strong personality, created for those who embrace distinction.

François Hénin, artistic director of Jovoy perfumes and owner of Jovoy boutiques.

Forget everything you already knew about lavender!

Jovoy’s new fragrance, “21 Conduit St”, revisits a great classic of English perfumery while giving it a new, intriguing and decidedly modern twist.

Whether the memory conjures dried flowers from Norfolk tucked into ornate sachets, or the fragrance of a bottle of authentic British Eau de Cologne, lavender is to English perfumery what scones are to teatime.

The result of a creative tandem, 21 Conduit St gives the scent of lavender a singular brightness. The accord comes from a formula by Oli Marlow, whose fascination with this aromatic note goes back to his childhood. He dreamt of giving it greater contrast, making it more multi-facetted, upping the tangy, fruity freshness and warming it through with resinous notes.

ML

100ml, TRY ME (10ml)

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21 Conduit St
21 Conduit St
Price range: KSh3,000 through KSh22,500
  • 100ml
  • TRY ME (10ml)
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